Georges GIRAUD

giraud gris Professeur en sciences de gestion
gris Institution : AgroSup Dijon
gris Tél : 03.80.77.26.71
gris Mail : georges.giraud@inra.fr
flechevert Les publications de Georges GIRAUD dans PRODINRA

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vert Thèmes de recherche

  • Marketing agroalimentaire ; spécialité : produits alimentaires labellisés (AOP-IGP)
  • comportement alimentaire des consommateurs

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vert Sélection de publications

ACL : articles dans des revues avec comité de lecture

  • Menozzi D., Halawany-Darson R., Mora C., Giraud G., 2013. Motives towards traceable food choice: a comparison between French and Italian consumers, Food Control, in press.
  • Giraud G., Amblard C., Thiel E., Laniau M., Stojanovi? Ž., Pohar J., Butigan R., Cvetkovi? M., Mugosa B., Kendrovski V., Mora C., Barjolle D., 2013. A cross-cultural segmentation of Western Balkans consumers’ preferences toward traditional food products: focus on fresh cow cheese, Jal Science Food & Agriculture, 93 (14), 3464–3472.
  • Trigui I.,Giraud G., 2013. Effect of Experiential vs. Cognitive Involvement on Consumer Preferences: Application to Region of Origin Labeled Food Products. Journal of Food Products Marketing, 19 (5), 376-386
  • Giraud G., 2013. The World Market of Fragrant Rice, Main Issues and Perspectives, International Food Agribusiness Management Review, 16 (2), 1-20.
  • Trabelsi-Trigui I., Giraud G., Lebecque A., 2012. Effet du label d’origine sur les préférences des consommateurs : une étude expérimentale, Revue Française du Marketing, 236, septembre, 37-47
  • Trabelsi-Trigui I., Giraud G., 2012. Region of origin labeling: a new experiential approach to branding, Journal of Marketing Research and Case Studies, http://www.ibimapublishing.com/journals/JMRCS/2012/600938/600938.pdf
  • Chrysochou P., Krystallis A., Giraud G., 2012. Quality assurance labels as drivers of customer loyalty in the case of traditional food products, Food Quality and Preference, 25, 156-162
    doi:10.1016/j.foodqual.2012.02.013
  • Trabelsi-Trigui I., Giraud G., 2012. Brand proneness versus experiential effect? Explaining consumer preferences towards labeled food products, Journal of Global Scholars of Marketing Science, 22 (2), 145-162
    doi: 10.1080/12297119.2012.655097
  • Giraud G., Tebby C., Amblard C., 2012. Proximité géographique et connaissance des fromages AOC chez les consommateurs. Le cas du Saint-Nectaire, Economie Rurale, 329, 33-47
  • Giraud G., Tebby C., Amblard C. 2011. Measurement of consumers’ wine-related knowledge, Enometrica, vol. 4, n° 1, March
  • Giraud G. 2008. Range and Limit of Geographical Indication Scheme: the Case of Basmati Rice from Punjab, Pakistan, International Food and Agribusiness Management Review, 11 (1), Feb., 51-76
  • Sans P., de Fontguyon G., Giraud G. 2008. Value-based labels for fresh beef: an overview of French consumer behaviour over the last decade. International Journal of Consumers Studies, 32-5, 407-413
  • Giraud G. 2007. Perception des produits carnés typiques par les consommateurs, Options Méditerranéennes, CIHEAM INRA, 76, 317-326
  • Giraud G., Amblard C. 2003. What Does Traceability Mean for Beef Meat Consumer? Food Science, 23, 1, 40-46
  • Giraud G. 2001. Entre marques et labels, comment s’orientent les choix des consommateurs ? Revue Frçaise du Marketing, 183-4, 169-79
  • Giraud G., Lebecque A. 2000. Comportement d’achat des consommateurs envers le camembert AOC de Normandie, Econ. Rurale, 258, 19-29
  • Giraud G. 1997. Marketing sustainable farming food products in Europe, Jal of International Food and Agribusiness Marketing, 9, 3, 41-55

 

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INV : conférences invitées

  • Giraud G., 2013. Consumer Perception, Attitude and Behaviour With Respect to Traditional Cheese, Catania, 30-31 October, T-Cheesimal EU project, final conference, Catania Univ., Malta Univ.
  • Giraud G., 2013. Actualité et modernité du marketing alimentaire : vers un renouveau épistémologique et scientifique, Univ. de Sfax, dans le cadre du 11° colloque international de l’Asso. Tunisienne du Marketing, Mahdia, Tunisie, 6-7 avril
  • Giraud G., 2013. Produits alimentaires locaux, AOC, Marketing : qui a besoin de qui ? asso. REGAL, ETZH, asso. suisse AOP-IGP, Office Fédéral de l’Agriculture, Berne, Suisse, 15 mars
  • Giraud G., 2010. Marketing aromatic rice, export perspectives & geographical indication, MALICA, CIRAD workshop, November, Hanoi
  • Giraud G., 2010. Traditional food products and market globalization, FOCUS Balkans training session, Ljubljana, June
  • Giraud G., 2009. European Consumers’ Perception of Food Traceability, in TRACE final conference, Brussels, December
  • Giraud G., 2009. European Consumers’ Perception of Mountain Food Products, in EuroMARC final conf., Maribor, December
  • Giraud G., 2009. Les consommateurs, les citoyens et les produits biologiques, comportements, attitudes et perceptions, in Organic Clusters, séminaire entreprises, Région Rhône-Alpes, Lyon, novembre
  • Giraud G., 2008. Consumer behaviour with respect to labelled food products, perspectives from 15 years European research experience, SIFO, Oslo, Aug.
  • Giraud G., Lebecque A., Amblard C., Petzold M., 2008. The role of typicality in consumer choice process with respect to wine: Some results from Europe. Am. Society for Enology and Viticulture, Sensory Science Symposium: From the Vineyard to Consumer Preference, Portland, OR, USA, 20 June, 7-10.
  • Giraud G., 2006. Produits alimentaires, terroir, environnement : les attentes contrastées des consommateurs, in Natura 2000 et la labellisation, séminaire CEN et DIREN Languedoc-Roussillon, 12 décembre, Montpellier
  • Giraud G., Fischer U., Lebecque A., Cheynier V., 2006. Perception de la typicité de vins rouges par les consommateurs en France et en Allemagne, in MondiaViti Vinitech, 30 novembre, Bordeaux
  • Giraud G., Tregear A., 2005. Attitude, perception et comportement des consommateurs envers les produits alimentaires avec Indication Géographique, colloque INRA-INAO, Paris, 17-18 novembre.

 

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ACTI : Communications en colloques internationaux avec actes

  • Giraud G., 2014. The effect of terroir on wine business model in Burgundy: To make wine or to sell harvest? 139° EAAE seminar, System Dynamics and Innovation in Food Networks, 17-21 Feb. 2014, Innsbruck, At
  • Saïdi M., Giraud G., 2014. Representation and choice of Burgundy red wines from the upstream vs downstream actors of the wine sector. Enometrics XXI, EuAWE, Lyon, 4-7 juin
  • Giraud G., 2014. Winegrower or Winemaker? Influence on Business Efficiency in Burgundy. Enometrics XXI, EuAWE, Lyon, 4-7 juin
  • Giraud G., Longepierre P., Touret A-C., 2013. Outsourcing vs. integration in the wine-making process, does terroir matter for Burgundy? 7th annual conference AAWE, Stellenbosch South Africa, June 26-29
  • Bueno-Ambrosini L., Giraud G., 2013. Água de montanha : um estudo de caso na França sobre a relação entre empresa, território e produto, congrès SYAL, Florianopolis Brésil, 22-25 mai
  • Menozzi D., Halawany-Darson R., Mora C., Giraud G., 2012. Motives towards traceable food choice: a comparison between French and Italian consumers, in Food Safety ManagementConference, 19-20 June, Campden BRI, UK
  • Trabelsi-Trigui I., Giraud G., 2012. Region of origin labeling: a new experiential approach to branding, 18th IBIMA, 9-10 May, Istanbul.

 

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OS : Ouvrages scientifiques (ou chapitres)

  • Amblard C., E. Prugnard, Giraud G., Mora C., 2013. Utilising conjoint analysis: Understanding consumer preferences for traditional food, In Food consumer science, Theories, methods and application to the Western Balkans, D. Barjolle, Z. Stojanovic, M. Gorton, J. Milosevic eds, Springer books
  • Hocquette J.F., Jacquet A., Giraud G., Legrand I., Sans P., Mainsant P., Verbecke W., 2012. Meat quality products and consumer attitude in France, in Consumer attitudes to food quality products, emphasis on Southern Europe, EAAP publication n°133, Wageningen Acad. Publ., 67-82